︎ VYTAL BRANDING ︎
In imagining what the world would be like in 50 years, this branding project envisions a fictional company that sells the necessities of life in a post-apocalyptic world.
From initial research and development to creating a logo, palette, and assets, this project spans the entire process of branding a company. The project accumulated to a branding guide booklet.
︎ BRANDING BOOKLET DESIGN︎
The project accumulated into a physical book printed and bound by me. To carry on the themes of post-apocalyptic/sci-fi, the book design is extremely minimal and one-dimensional to emphasize the company’s dystopic take on normalcy.
