The Drop Project is a multimedia campaign initiated by three CalArts students brought together by the CalArts Collaborates class. Bringing together Graphic Design and Film/Video students, the class partnered with the World Resource Institute to reach out to global youth and educate them about the WRI’s Ocean Initiative through creative means.
This project was a collaboration with Hannah Saidiner (Experimental Animation) & Stella Oei (Character Animation).
︎ OUR APPROACH︎
Our goal was to generate direct action from our audience. We realized the best way to connect with a youth audience is through digital platforming. From there, we decided to create an app along with our PSA to both generate motivation and turn that motivation into direct action.
︎ BRANDING︎
Our first goal was to create a brand identity for The Drop Project. We focused in on attributes that worked for a non-profit organization and for a youth audience.
Hannah’s initial color palette explorations︎ DRIP DROP︎
With Stella, our resident Character Animator, we created Drip Drop, a young water droplet in the process of learning how to become a climate activist. We wanted Drip Drop to guide our audience through the tasks and challenges in our app.
Stella’s sketches for a Drip Drop sticker pack
Drip Drop helping his friends pick up trash on the beach︎ THE APP︎
I took the lead on the app, combining the ideas that Hannah, Stella and I had shared throughout the process of developing The Drop Project. The main goal was to create fun interactions for a young audience to learn how to change their daily habits to be beneficial towards the environment.
Drop Project app initial content map
Supplemental app illustrations I drew︎ THE PSA ︎
Initial storyboards developed by Hannah and StellaThis was an absolutely life-changing experience for me. Collaborating with artists from different backgrounds, but all with a common goal, allowed me to learn many new things about my work and myself. Every part of this project was whole-heartedly a collaboration. We all had our fingers in each other’s pies, leading to a final product that none of us could create on our own.
︎ SPECIAL THANKS ︎
Hannah Saidiner & Stella Oei
Yasmin Gibson & Maureen Furniss
Craig Smith
Maija Burnett
Jordan Wong & Andrew Bacon
Tim Disney
&
The World Resource Institute
who helped support and give us feedback throughout the process of this project.